In the bustling world of entrepreneurship, where innovation meets necessity, Jovita Basi stands out as a visionary leader whose enterprise, Elégencé, is redefining the boundaries between health, beauty, and eco-consciousness. We sat down with Jovita to discuss her journey, the evolution of Elégencé, and her plans for the future.
Q: Jovita, your story is both inspiring and powerful. What drove you to start Elégencé?
Jovita Basi: My journey began from a personal place—I survived domestic violence and embraced single motherhood. These experiences ignited a desire in me to create something meaningful that could also offer practical solutions. Elégencé started as a teeth-whitening brand but quickly evolved into something much greater, incorporating professional-grade dental devices and beauty products that adhere to the highest standards of sustainability and quality.
Q: Elégencé BEAUTE luxury vending machines are quite revolutionary. Can you tell us more about this concept?
JB: Absolutely! We recognized a gap in the market for accessible luxury beauty and health products. Elégencé BEAUTE luxury vending machines are our response, strategically placed in high-traffic, upscale locations like five-star hotels and premium malls. These machines offer a curated selection of products, allowing people to maintain their self-care routines on the go, epitomizing convenience without compromising on quality.

Q: Shifting gears to Elégencé Vue Oculaire, what advancements are you bringing to the eye care industry?
JB: With Elégencé Vue Oculaire, we are pioneering with treatments such as red laser eye therapy, which uses low-wavelength red light to stimulate mitochondrial activity in the retina. This treatment has shown promise in improving vision clarity and combating age-related vision decline, demonstrating our commitment to non-invasive, health-forward innovations.
Q: Your approach extends beyond products to include empowering individuals. How are you achieving this?
JB: Education is at the heart of empowerment. We’ve established training schools and clinics across various global locations, providing professionals with the skills necessary to excel in the beauty and dental industries. Moreover, our franchise model allows entrepreneurs to be part of the Elégencé family, promoting a business framework that is both profitable and aligned with ethical practices.

Q: You are also known for your philanthropic efforts. Can you share more about your initiatives?
JB: Giving back is essential to our ethos. We donate a significant portion of our profits, including 20% from our children’s collection, to support an orphanage in Uganda. Additionally, I am personally involved in mentoring women entrepreneurs, helping them to navigate and succeed in their business endeavors through initiatives like the UK’s Help to Grow scheme.
Q: Looking forward, what can we expect from Elégencé in the coming years?
JB: Our future is vibrant with possibilities. I am excited about the release of my book, “Resilient Success: Building a Visionary Business,” which I hope will inspire others to pursue their passions despite challenges. We will continue to expand our product lines and global presence, always staying true to our mission of combining luxury with sustainability.

Q: Any final thoughts you’d like to share with our readers?
JB: I believe that every challenge presents an opportunity for growth. At Elégencé, we’re not just selling products; we’re creating a legacy of empowerment, quality, and innovation. I invite everyone to join us on this journey to redefine what beauty and health look like in the modern world.
Jovita Basi’s dedication to innovation, quality, and social responsibility continues to set Elégencé apart in the beauty and health industries. Her vision not only transforms personal care but also enriches lives through empowerment and sustainability.