HELL’ YA rises as a sacred rebellion that challenges instant trend culture in music, one fierce track at a time.
The trend culture is prevalent in nearly all sectors worldwide. Music is one such industry that has seen an increasing number of artists influenced by the fast-food culture in music, where they prioritise virality over substance. However, high-performing and driven artists like VAYA VAYA focus on the bigger picture to create a more significant and positive impact in the industry with their work
Rare gems in the music world who, every single day, ensures that they create artistry in music that can transcend trends and stand out, becoming an example in music that has both muscle and meaning. The latest track, HELL’ YA, a song of ELUSIVE THUGS serves as the perfect example of this, where it has risen as a sacred rebellion. It challenges the instant music cultures, one fierce track at a time.
On June 25, she dropped HELL’ YA from her influential new band, ELUSIVE THUGS, marking the arrival of a prophetic anthem. The latest single is all about the sacredness of music, with intensity and prophetic messaging. The new track defies the streaming shortcut culture, demanding listeners to pause, reflect and feel all over again. Currently, the music industry operates like a fast-food chain, offering quick, cheap, and fleeting experiences. It’s important to note how half the world’s playlists are built on disposable tracks made for instant hits. However, HELL’ YA as a song of ELUSIVE THUGS stands distinctive that flips the script effortlessly.
“For me, it is always quality over quantity and soul over speed,” highlights VAYA VAYA. Her music always speaks deeply to each listener and does not just pass through as just another ‘trending’ track that they can easily forget. The community called ELUSIVE THUGS ditches traditional tropes with HELL’ YA, showcasing a version of bold spirituality. It explains how angels can fight, and this is spiritual resistance encoded in sound. Her fearless voice crushes stereotypes and elevates music’s spiritual potential.
The new single was born out of witnessing a loved one’s suffering, which ignited the fire and inspiration within her to create a poetic verdict against toxic systems. HELL’ YA cuts free from trending but meaningless music; it rises as a liberation in music and a sonic testimony. Her 10-track album, which also has other gritty tracks like “BUMP IT!” serves as a bold opener to a larger vision. These songs on her album are transcending genres and playlists, thriving on divinity and raw power.
Not making music like a factory output, ELUSIVE THUGS is about putting the heart and soul into creating music, where rituals, spiritual connections and divinity in music matter. This has helped the community create music that breathes, lives and resists the screen-swipe age.
VAYA VAYA is now preparing for her fall performance, starting strong at Toronto’s TRANZAC. Listeners and her fans are more excited than ever to fit her performance on stage and expect sets that can challenge the soul while moving the feet, echoing HELL’ YA. For her spirit is always first and spectacle second. HELL’ YA by ELUSIVE THUGS isn’t fighting the system, but only healing it.
ELUSIVE THUGS’s HELL’ YA is about creating a legacy, not virality. Hence, the album is on its way to create music that has more soul and something that can easily resonate with listeners, touching their souls so deeply that it remains in their memories for the longest. This is the impact that VAYA VAYA aims to create with not just HELL’ YA but her entire album.
